How to look great on video conferences
“As remote work is expected to remain widespread after the
phased reopening of some offices, video calls have become the
new normal for business communication. However, business
professionals know surprisingly little about the photographic
techniques behind looking great on video conferences.
Knowing how to optimize your look on camera, using the
photographic approaches deployed by top executives, influencers
and celebrities, is an increasingly important business
skill that is neglected by most business professionals,” said
Renata Cesar, founder of The Art of Being Photographed.
Here are five simple steps to transform how you look on
1. Centre yourself: Place yourself in the middle of your
viewer’s screen with your shoulders taking up as much of
the width of the screen as possible. This makes you look
larger and more broad-shouldered, and conveys competence,
confidence and assertiveness.
2. Consider camera height: Lowering a device gives the
emperor effect – appearing to loom over the camera –
which creates an air of authority and gravitas. Raising a
device gives the baby face effect – a childlike appearance
with a larger forehead and big eyes – which can give the
appearance of friendly and personable. Choose the height
that is best for your appearance and the impression you’d
like to make.
3. Choose your surroundings: Use a blank backdrop, such
as a neutral wall or a bed headboard to ensure the camera
lens focuses on you, your expressions and gestures. Find
the best light – ideally facing a window or in front of a light
therapy lamp that mimics the effects of daylight. Failing
that, place a lamp in front of you.
4. Check your clothes: Wear solid colours and avoid distracting
patterns, logos or slogans to let the camera highlight
you. If it’s a really important meeting, wear white or include
white in your surroundings to avoid colour failure on your
screen, which may turn your appearance orange or blue.
5. Make eye contact: Look at the dot of the camera and
not the other person’s image on your screen (or your’s). It
might help to imagine a bullseye around the dot or stick a
paper-hole reinforcer on it. This creates the human connection
that only direct eye contact affords and the ability
to send and receive the social cues which are lost when
there is no direct eye contact.
Brandt completes GeoShack/INTEQ
acquisition, expands to serve entire
Canadian geopositioning market
The Brandt Group of Companies announced that, effective
July 10, 2020, they successfully acquired the assets of
GeoShack Canada Company and the Canadian assets of
INTEQ Distributors. This acquisition, which directly affects
the Ontario and Quebec markets, makes Brandt the exclusive
dealer for Topcon Positioning Systems and other complimentary
tools and technology for the entire Canadian market.
The announcement follows Brandt’s recent acquisition
of Sokkia Canada and is the latest in a series of acquisitions
and dealer agreements by the Regina, Sask.-based company
since their purchase of Ontario/Quebec/Newfoundland
and Labrador John Deere construction and forestry dealer
Nortrax in late 2019.
BRANDT GROUP OF COMPANIES
PILING CANADA 77